Klarna : evolution from online payment platform to bank challenging traditional credit cards /
Officially launched in April 2005, Klarna is an online payment platform that allows users to choose to pay immediately with direct banking, pay following delivery, or opt for installment plans for their online purchases. It began as a local platform offering payment solutions to Swedes, but has sinc...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2020.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Officially launched in April 2005, Klarna is an online payment platform that allows users to choose to pay immediately with direct banking, pay following delivery, or opt for installment plans for their online purchases. It began as a local platform offering payment solutions to Swedes, but has since expanded regionally across Europe. It is now looking to extend its footprint to North America, and other markets, bringing new payment options to online shoppers while encouraging them to buy more from third-party brands. This case provides readers with an opportunity to understand Klarna's business model. Readers are asked to identify customer needs in the context of online payment platforms, using the value proposition canvas, and to illustrate why the company takes a prudent approach to market growth. Readers can advise Klarna's cofounders how to overcome challenges when expanding to the United States and leverage their banking license to take the company to the next level. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781526495723 1526495724 |