Alternate pathways for leveraging digital technologies in agriculture /
The case familiarises students with the information divide in agriculture via an emphasis on the Indian context and requires them to understand the human-augmented and technology-driven alternate pathways that can be useful in bridging the divide. It highlights the presence of both a digital, and in...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Indian Institute of Management, Ahmedabad,
2024.
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| Series: | SAGE Business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The case familiarises students with the information divide in agriculture via an emphasis on the Indian context and requires them to understand the human-augmented and technology-driven alternate pathways that can be useful in bridging the divide. It highlights the presence of both a digital, and information divide in agriculture, and suggests two alternative pathways to enhance digital adoption - human augmented and technology driven. Building upon the fundamental difference in pathways of the above two implementations - video dissemination being largely human-augmented, and FarmBeats being technology-driven, the case features the dilemma of Digital Green's CEO - Rikin Gandhi, who wishes to accelerate digital adoption among farmers via these two pathways. Given the enormous importance of agriculture in India, the case has been positioned in the Indian context. It narrates the broad operational elements of Digital Green's video dissemination models and Microsoft's FarmBeats applications. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781071941485 1071941488 |