Re-strategizing in a crisis : the space of quick commerce in Swiggy's business /
This case examines Swiggy's steps to ensure business transactions during the COVID-19 pandemic. Swiggy, a food delivery platform in India, suffered as a result of the COVID-19 outbreak in India due to restaurant closures and customers' reluctance to place food orders for fear of the food c...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2024.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case examines Swiggy's steps to ensure business transactions during the COVID-19 pandemic. Swiggy, a food delivery platform in India, suffered as a result of the COVID-19 outbreak in India due to restaurant closures and customers' reluctance to place food orders for fear of the food contaminating them with the virus. Swiggy took various protective measures against COVID-19 by revisiting its order journey to maximize food safety at each step of the order delivery procedure, supporting delivery and restaurant partners, and expanding into online groceries and delivery. Despite a surge in food orders that assisted Swiggy in returning to its pre-COVID order capacities, the food aggregator still had to contend with growing competition, a shift in consumer behavior that reduced the demand for online food delivery, regaining its customers' trust, bringing back more restaurants, and recovering lost revenues. In addition, Swiggy's losses doubled to USD 43 billion in FY22 from USD 20 billion in FY21. Instamart, Swiggy's quick commerce delivery service, has come to the rescue. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781071935095 1071935097 |