Data analytics at a language-learning school : using data to guide marketing budgets and choices /

Scuola di Lingue is an in-person school offering language-learning services in Rome, Italy. Established in 1995, the school was sold in 2018, and the new management looked for ways to modernize many aspects of the traditional school, including its marketing efforts, to achieve its sales goals. As pa...

Full description

Bibliographic Details
Main Authors:	Cavallo, Alessandro (Author), Campofredano, Davide (Author), Maiolini, Riccardo (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	School management and organization > Italy > Rome > Case studies. Marketing > Management > Data processing > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Scuola di Lingue is an in-person school offering language-learning services in Rome, Italy. Established in 1995, the school was sold in 2018, and the new management looked for ways to modernize many aspects of the traditional school, including its marketing efforts, to achieve its sales goals. As part of the process, the school is considering the importance of data analytics. In this highly fragmented market, competition for customer acquisition is very high, especially with broad access to digital marketing and advertising platforms. Can the school use data analytics to guide its marketing budget to help keep customer acquisition costs sustainable while laying the foundations for customer lifetime value improvement?
Physical Description:	1 online resource : illustrations.
ISBN:	9781071930144 1071930141