rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Palforzia
    sub title: valuing a treatment for peanut allergy
  name:
    name part: Calkins, Tim
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Ahsan, Shaon
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: Innovation is critical for success in the healthcare industry. A key step to that success is the evaluation of new therapies. Managers need to understand the commercial potential of ideas and invest with this in mind. This case helps students understand the challenge of evaluating therapies and tools that can help. Two questions face Clemence Shiffrin, senior vice president for business development at Oakdale Pharmaceuticals, and her business development team in January 2020: First, how valuable is Palforzia, a new preventive drug from Aimmune Therapeutics? Second, what would be the financial value of a cure for peanut allergy? To answer these questions, students must consider market sizing, motivation of patients and physicians, and how to consider the value of preventive treatments and cures. The case is compelling to teach because peanut allergies are common and sometimes very serious; students are engaged from the start, as they understand the issue and quickly see the value in finding a treatment. The challenge is then determining the worth of that value.
  target audience: specialized
  note: Tim Calkins, Shaon Ahsan.
  subject:
    topic: Allergy products
    topic: Marketing
    genre: Case studies
  subject:
    topic: Business
    topic: Technological innovations
    genre: Case studies
  subject:
    topic: Social entrepreneurship
    topic: Technological innovations
    genre: Case studies
  subject:
    topic: Affaires
    topic: Innovations
    genre: Études de cas
  classification: HD9675.A552 C35 2022
  classification: 338.642
  related item:
    title info:
      title: SAGE business cases
  identifier: 9781071931356
  identifier: 1071931350
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923171937.7
    record identifier: in00005499126
    language of cataloging:
      language term: eng