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Oralium : managing products and markets for growth /

Oriental Metals has a unique track record of over three decades as a trader and lately as a manufacturer of Oralium, to become the leader with a 50% market share in the aluminum roofing category in Kerala. Nevertheless, the entrepreneurs were anxiously deliberating Oralium's paltry national mar...

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Bibliographic Details
Main Authors: Balakrishnan menon, P. (Author), Joji, Alex N. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE business cases.
Subjects:
Roofing industry > India > Case studies.
Roofing industry > Marketing > Case studies.
Roofing, Aluminum > Marketing > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book

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