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|a Balakrishnan menon, P.,
|e author.
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| 245 |
1 |
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|a Oralium :
|b managing products and markets for growth /
|c P. Balakrishnan menon, Alex N. Joji.
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|a London :
|b SAGE Publications: SAGE Business Cases Originals,
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|a Oriental Metals has a unique track record of over three decades as a trader and lately as a manufacturer of Oralium, to become the leader with a 50% market share in the aluminum roofing category in Kerala. Nevertheless, the entrepreneurs were anxiously deliberating Oralium's paltry national market share of 5%, indicating the failure of its pan-India growth strategy. The company's leadership was looking into ways to transform Oralium into a winning category brand at the national market by deploying a time-bound marketing strategy. The enormous resources needed to be deployed to attain a national market visibility and growth was adding to the existing gargantuan challenge of creating a consumer shift to the aluminum roofing category. The leaders pondered whether Oralium could succeed by growing nationally at a faster pace fighting the established players, and if so, how?
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|a Roofing industry
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|a Roofing industry
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|a Roofing, Aluminum
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|z Connect to the full text of this electronic book
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|a SAGE Business Cases 2024 Annual Collection
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|a Texas A&M University
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|
| 998 |
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