Environmental protection in nature-based sport events : the case of Olympus Marathon /
The case focuses on Olympus Marathon, an annual and international mountain running event in Greece at Mount Olympus. Specifically, the case study examines the environmental orientation and the carbon offsetting behavioral intentions among participants of the Olympus Marathon. In this case, Dionysis,...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Human Kinetics, Inc.,
2022.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The case focuses on Olympus Marathon, an annual and international mountain running event in Greece at Mount Olympus. Specifically, the case study examines the environmental orientation and the carbon offsetting behavioral intentions among participants of the Olympus Marathon. In this case, Dionysis, the event manager of Olympus Marathon, is interested in implementing a pro-environmental plan that targets the reduction of carbon dioxide emissions generated by their consumers' (runners) travel behaviors. Therefore, Dionysis studies the marathon runners' voluntary carbon offsetting (VCO) behavioral intentions to achieve the pro-environmental plan. A discussion follows on the environmental orientation of participants and VCO planning to assist students in attaining the case study's learning outcomes. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781071925973 1071925970 |