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Cirque du Soleil changes its business model to remain competitive /

In 2023, Cirque du Soleil, the Canadian circus and entertainment company, introduced a new range of products to diversify its business. The company's original business model-that is, circus and other entertainment shows-have not been appealing to audiences. The business environment has also cha...

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Bibliographic Details
Main Author: Mehta, Shreshthi (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Cirque du Soleil > Management > Case studies.
Cirque du Soleil
COVID-19 (Disease) > Economic aspects > Case studies.
COVID-19 > Aspect économique > Études de cas.
COVID-19 (Disease) > Economic aspects
Management
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:In 2023, Cirque du Soleil, the Canadian circus and entertainment company, introduced a new range of products to diversify its business. The company's original business model-that is, circus and other entertainment shows-have not been appealing to audiences. The business environment has also changed after the coronavirus pandemic. This case discusses the need for Cirque du Soleil to rethink its business strategy in response to the changing business environment and make necessary changes to remain competitive.
Physical Description:1 online resource : illustrations.
ISBN:9781071940938
1071940937