http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
a journey through the path of an industry lifecycle
This case examines the industry lifecycle of the multiplex industry in India, tracing how it has evolved over the past 25 years. We examine the major phases of growth and changes in the industry forces that shaped its journey using Klepper's Lifecycle Phases Framework and Grundy's changing industry forces over the phases of the industry lifecycle. Further, it also shows what strategies the key industry players adopted to survive the disruptions caused by the external and internal forces at each phase of the industry lifecycle. In this context, it specifically examines the disruption caused by the COVID-19 pandemic and the subsequent post pandemic competition from the newly legitimized OTT industry.