rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Multiplex industry
    sub title: a journey through the path of an industry lifecycle
  name:
    name part: Chaudhuri, Bikramjit
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Dyondi, Rashmi
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: This case examines the industry lifecycle of the multiplex industry in India, tracing how it has evolved over the past 25 years. We examine the major phases of growth and changes in the industry forces that shaped its journey using Klepper's Lifecycle Phases Framework and Grundy's changing industry forces over the phases of the industry lifecycle. Further, it also shows what strategies the key industry players adopted to survive the disruptions caused by the external and internal forces at each phase of the industry lifecycle. In this context, it specifically examines the disruption caused by the COVID-19 pandemic and the subsequent post pandemic competition from the newly legitimized OTT industry.
  target audience: specialized
  note: Bikramjit Chaudhuri, Rashmi Dyondi.
  subject:
    geographic code: a-ii---
  subject:
    topic: Multiplexing
    genre: Case studies
  subject:
    topic: Telecommunication
    geographic: India
    genre: Case studies
  subject:
    topic: Corporations
    topic: Growth
    genre: Case studies
  subject:
    topic: Multiplexage
    genre: Études de cas
  subject:
    topic: Télécommunications
    geographic: Inde
    genre: Études de cas
  subject:
    topic: Sociétés
    topic: Croissance
    genre: Études de cas
  classification: TK5102.3.I4 C43 2024
  classification: 004.60954
  related item:
    title info:
      title: SAGE Business cases
  identifier: 9781071923740
  identifier: 1071923749
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923171953.9
    record identifier: in00005499086
    language of cataloging:
      language term: eng