Facebook battles Apple over user privacy /

Apple's latest iPhone update includes a new feature that explicitly asks users to consent to or opt out of data tracking, which most apps employ to survey consumer usage habits and to generate revenue from targeted ads. Apple's decision has incited a very vocal reaction from tech giant Fac...

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Bibliographic Details
Main Author:	Hobbs, Allegra (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications : SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	Facebook (Firm) > Case studies. Apple Computer, Inc. > Case studies. Apple Computer, Inc. Facebook (Firm) Data protection > Case studies. Privacy, Right of > Case studies. Protection de l'information (Informatique) > Études de cas. Data protection. Privacy, Right of. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Apple's latest iPhone update includes a new feature that explicitly asks users to consent to or opt out of data tracking, which most apps employ to survey consumer usage habits and to generate revenue from targeted ads. Apple's decision has incited a very vocal reaction from tech giant Facebook, which claims that data tracking (and data-driven targeted ads) helps support small business and keeps the app free. As Big Tech continues to wrestle with growing concerns over user privacy and surveillance, this case asks students to examine the ethics and strategy of Apple's latest feature.
Physical Description:	1 online resource : illustrations.
ISBN:	9781529789669 1529789664