GoGreen supercenter : energy savings and parking lot lighting system case /
GoGreen Inc. has supercenters worldwide. Lee Smith, chief executive officer (CEO), was troubled because of the recent negative coverage of the company by media and activists. Specific criticisms included GoGreen's connections to human rights abuses associated with working conditions at their st...
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
Institute of Management Accountants,
2021.
|
| Series: | SAGE business cases.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | GoGreen Inc. has supercenters worldwide. Lee Smith, chief executive officer (CEO), was troubled because of the recent negative coverage of the company by media and activists. Specific criticisms included GoGreen's connections to human rights abuses associated with working conditions at their stores. During this period of criticism, a hurricane struck the Gulf Coast. One store manager of a GoGreen branch in the Gulf Coast went out of her way to help the community in need and provided people with essential supplies from the GoGreen store. The media and activists took notice of this incident and praised the company for its efforts. This brought in some positive media coverage for GoGreen. |
|---|---|
| Item Description: | Originally Published InGribbin, D., & Saini, J. S. (2021). GoGreen Supercenter: Energy Savings and Parking Lot Lighting System Case. IMA Education Case Journal, 14(2), Article 2. |
| Physical Description: | 1 online resource. |
| ISBN: | 9781529797244 1529797241 |