State versus professional : a case study of how Chinese new media construct elite female athletes /

In this case study, the authors examined media representations of two Chinese female athletes--state athlete Ding Ning and professional athlete Li Na--in China, a nation undergoing social transformation and a sport-reform initiative. Analyzing stories from two Chinese web portals (i.e., Sina and Ten...

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Bibliographic Details
Main Authors: Xu, Qingru, active 2021 (Author), Kreshel, Peggy J. (Peggy Jean), 1953- (Author)
Format: eBook
Language:English
Published: London : Human Kinetics, Inc., 2021.
Series:SAGE business cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:In this case study, the authors examined media representations of two Chinese female athletes--state athlete Ding Ning and professional athlete Li Na--in China, a nation undergoing social transformation and a sport-reform initiative. Analyzing stories from two Chinese web portals (i.e., Sina and Tencent), the authors analyzed how (a) gender, (b) nationalism, and (c) the individualism-collectivism continuum entered into media representations of these two female athletes. Notable differences emerged in all three conceptual areas. A fourth theme, which the authors have identified as the commercialized athlete, also emerged. Possible explanations and implications are discussed.
Item Description:Originally Published In : Xu, Q. & Kreshel, P. J. (2021). State Versus Professional: A Case Study of How Chinese New Media Construct Elite Female Athletes. International Journal of Sport Communication, 14(1), 131-150.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781529798296
1529798299