Byton : a fallen Chinese electric vehicle startup /

This case study presents students with the difficult entrepreneurial journey of Byton, a Chinese electric vehicle startup with global ambitions. Byton was once considered a superstar Chinese electric vehicle startup. In early 2018, the company embarked on a B-round of financing to raise funds to con...

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Bibliographic Details
Main Author:	Liang, Priscilla (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	New business enterprises > China > Case studies. Business failures > China > Case studies. Electric vehicle industry > China > Case studies. Nouvelles entreprises > Chine > Études de cas. Véhicules électriques > Industrie > Chine > Études de cas. Business failures Electric vehicle industry New business enterprises China Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case study presents students with the difficult entrepreneurial journey of Byton, a Chinese electric vehicle startup with global ambitions. Byton was once considered a superstar Chinese electric vehicle startup. In early 2018, the company embarked on a B-round of financing to raise funds to continue with the design and development of its luxury electric vehicles. After assessing Byton's competitive environment and business strategies, students will advise a private equity firm whether or not to invest in Byton. Students will also analyze key elements that led to Byton's success/failure, and lessons learned in managing a technology startup with global ambitions.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529796742 1529796741