Managing business and human resources during crisis : the case of Sindabad.com during COVID-19 /

Even though Bangladesh has more than 700 e-commerce websites, Sindabad.com is unique among them as the country's first and only B2B website. Even though the company was predominantly serving corporate clients, its business model faced a huge challenge due to the emergence of the novel coronavir...

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Bibliographic Details
Main Authors: Basher, Mohammad Atiqul (Author), Huq, Zeeshan Kingshuk (Author), Islam, Md Asadul (Author)
Format: eBook
Language:English
Published: London : SAGE Publications : SAGE Business Cases Originals, 2022.
Series:SAGE business cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Even though Bangladesh has more than 700 e-commerce websites, Sindabad.com is unique among them as the country's first and only B2B website. Even though the company was predominantly serving corporate clients, its business model faced a huge challenge due to the emergence of the novel coronavirus (COVID-19). Facing a crisis as their clients shut down their businesses, the company was forced to bring changes in its business model. As a result, the company had to bring immediate changes in their staff placement, introduce new training modules, and identify ways to motivate employees during the crisis. This case invites students to play the role of a business consultant and encourages them to find a right business model for Sindabad.com. In addition, this case encourages students to position themselves as HR strategists by allowing them to critically assess and evaluate a company's HR strategy during a global crisis.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529797916
1529797918