Experiential and engagement marketing for a new craft beer brand /

Spear Beer, Inc. is a small craft brewing company with all-natural and unique craft beers. A promising beer in its early launch stage presents an opportunity for a marketing plan that uses experiential engagement strategies. Because consumers typically consume beer for the overall experience, they a...

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Bibliographic Details
Main Author:	Perko, Taylor (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Beer industry > United States. Internet marketing. Small business marketing. Bière > Industrie > États-Unis. Marketing sur Internet. Beer industry Internet marketing Small business marketing United States Electronic books.
Online Access:	Connect to the full text of this electronic book

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