Corning gorilla glass /

The case introduces the history and product development of Coring screen protection glasses for smartphone. This interesting case presents the participants to the chronological development of various Corning products. The case analysis make participants understand the interlinkages between different...

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Bibliographic Details
Main Author:	Sugathan, Praveen (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Kozhikode, 2022.
Series:	SAGE business cases.
Subjects:	New products > Case studies. Marketing > Case studies. Marketing > Études de cas. Marketing New products Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The case introduces the history and product development of Coring screen protection glasses for smartphone. This interesting case presents the participants to the chronological development of various Corning products. The case analysis make participants understand the interlinkages between different marketing decisions and how they are tied to resource expenditure. The case is suitable as the first case for a Marketing Management or Strategic Marketing course.
Physical Description:	1 online resource.
ISBN:	9781529624755 1529624754