rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: growth of Huaqiandai Secret-recipe Grilled Fish
  name:
    name part: Li, Dongxian
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2022
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: Huaqiandai Secret-recipe Grilled Fish, a catering brand based in Henan province, has now become the third best known grilled fish brand in China since its founding in 2012, owing to its product and franchising strategies oriented to customers' needs. Its business has expanded from Zhengzhou city of Henan to the whole China, even abroad. In 2020, Huaqiandai withstood the test of Covid-19 epidemic, maintaining a sustained growth in performance and with more than 20 franchised restaurants added. This case describes the development process of Huaqiandai from its establishment to a firm foothold in the market, as well as the thoughts of the founder, marketing issues during the development of the brand, inspiring students' thinking in product R&D, channel expansion and emergency response.
  target audience: specialized
  note: Dongxian Li.
  subject:
    geographic code: a-cc---
  subject:
    topic: Branding (Marketing)
    geographic: China
  subject:
    topic: Crisis management
    geographic: China
  subject:
    topic: Stratégie de marque
    geographic: Chine
  subject:
    topic: Gestion de crise
    geographic: Chine
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Crisis management
  subject:
    geographic: China
  classification: HF5415.1255 .L5 2022
  classification: 658.827
  related item:
    title info:
      title: SAGE business cases
  identifier: 9781529623062
  identifier: 1529623065
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 230109
    record change date: 20240923171925.7
    record identifier: in00005498841
    language of cataloging:
      language term: eng