Cover Image

Electrical circuit breaker manufacturing : a strategy for increasing production capacity post COVID-19 /

Sreekanth Kumar had just finalized the aggregate production plan for the next financial year's manufacturing of molded case circuit breakers (MCCB), when he received an email from the senior marketing manager about a promotional campaign for recapturing the market share (of MCCB) lost due to th...

Full description

Bibliographic Details
Main Authors: Sasikumar, Anand (Author), Jayakrishnan, S. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Production management > Case studies.
Business planning.
Production > Gestion > Études de cas.
Business planning
Production management
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:Sreekanth Kumar had just finalized the aggregate production plan for the next financial year's manufacturing of molded case circuit breakers (MCCB), when he received an email from the senior marketing manager about a promotional campaign for recapturing the market share (of MCCB) lost due to the COVID-19 pandemic. He is confused about what the promotional campaign will mean for production; changing production capacity presents myriad challenges, among them securing an adequate supply of materials, as well as hiring and scheduling workers. The case exposes students to the issues faced by the production manager in making a suitable decision to finalize the production plan post COVID-19 pandemic.
Physical Description:1 online resource : illustrations.
ISBN:9781529621075
1529621070