rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: When a brand draws the line
    sub title: Fred Perry halts sales to disavow far-right group
  name:
    name part: Rae, Madeline
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: In September 2020, the British casualwear brand Fred Perry announced it would be halting sales of its signature polo shirt in Canada and the United States after the shirt and its logo were coopted by a far-right, white supremacist hate group. This case examines Fred Perry's decision within the context of other brands and companies that have recently had to wrest back control over their image and publicly denounce harmful ideologies.
  target audience: specialized
  note: Madeline Rae.
  note: Includes bibliographical references.
  subject:
    topic: Product management
    topic: Political aspects
  subject:
    topic: Branding (Marketing)
    topic: Political aspects
  subject:
    topic: Corporate image
  subject:
    topic: Produits commerciaux
    topic: Gestion
    topic: Aspect politique
  subject:
    topic: Stratégie de marque
    topic: Aspect politique
  subject:
    topic: Entreprises
    topic: Image
  subject:
    topic: corporate image
  subject:
    topic: Corporate image
  classification: HF5415.15 .R34 2021
  classification: 658.5
  related item:
    title info:
      title: SAGE business cases
  identifier: 9781529769098
  identifier: 1529769094
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 210113
    record change date: 20240923171931.4
    record identifier: in00005498759
    language of cataloging:
      language term: eng