Marketing Texas wine : determining the who, what, and where of a growing market /

The Texas wine industry has been growing dramatically since the 1970s with some wineries like Llano Estacado producing award winning wine and supplying wine to some of the nations' dignitaries. Despite its accolades, most Texas wine is sold within its own state boundaries. With the California w...

Full description

Bibliographic Details
Main Authors:	Long, John P. (Author), Liao, Wen-Ting (Author), Cuellar, Kimberly (Author)
Format:	eBook
Language:	English
Published:	Texas : International CHRIE, 2020
Series:	SAGE Business Cases.
Subjects:	Wine industry > Texas > Case studies. Wine industry > Marketing > Case studies. Vin > Industrie > Texas > Études de cas. Wine industry Wine industry > Marketing Texas Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The Texas wine industry has been growing dramatically since the 1970s with some wineries like Llano Estacado producing award winning wine and supplying wine to some of the nations' dignitaries. Despite its accolades, most Texas wine is sold within its own state boundaries. With the California wine drought going to affect the quantity of wine produced, the state of Texas has an opportunity to market its product to current and new wine drinkers. This case provides a background on origin labeling and the wine industry, while providing potential marketing strategies the industry can use to increase revenues and improve image.
Physical Description:	1 online resource
ISBN:	9781529716801 1529716802