A beautiful misunderstanding : 7C Kitchen /

The case discusses the status and treatment of food loss and waste in Taiwan. It highlights the founding and operational details of 7C Kitchen, an organization that collects inglorious fruits and vegetables (ugly F&V) from the local market and prepares them into simple meals and ready-to-eat pac...

Full description

Bibliographic Details
Main Authors:	Ya-Hsueh, Chuang (Author), Wen-Ching, Chang (Author), Tsan-Ching, Kang (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2020.
Series:	SAGE business cases
Subjects:	Produce trade > Taiwan > Management > Case studies. Food waste > Taiwan > Management > Case studies. Farm produce > Taiwan > Marketing > Case studies. Produits agricoles > Commerce > Taiwan > Gestion > Études de cas. Produits agricoles > Taiwan > Commercialisation > Études de cas. Farm produce > Marketing. Produce trade > Management. Taiwan. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The case discusses the status and treatment of food loss and waste in Taiwan. It highlights the founding and operational details of 7C Kitchen, an organization that collects inglorious fruits and vegetables (ugly F&V) from the local market and prepares them into simple meals and ready-to-eat packages for sale to consumers. The operation of 7C Kitchen, adds value to ugly F&V which would otherwise be discarded, thereby reducing food waste. However, in the course of operation, 7C Kitchen encountered issues of pricing and customer acceptance of ugly F&V, both of which are raised for discussion.
Item Description:	Originally Published InYa-Hsueh, C., Wen-Ching, C., & Tsan-Ching, K. (2020). A Beautiful Misunderstanding - 7c Kitchen. Journal of Hospitality & Tourism Cases, 8(1), 74-80.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529762457 1529762456