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Diversification dilemma of U-Pie China /

In the early 1990s, following the pace of development of an internationally renowned fast-food chain enterprise M-Burger in China, U-Pie, an American food processor, cooperated with the Chinese state-owned corporation Shou Yuan and set up a joint venture, U-Pie China. Three manufacturing enterprises...

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Bibliographic Details
Main Author: Deng, Ziliang (Author)
Format: eBook
Language:English
Published: London : Renmin University, 2018.
Series:SAGE business cases
Subjects:
Food industry and trade > China > Case studies.
Diversification in industry > China > Case studies.
Diversification (Économie politique) > Chine > Études de cas.
Diversification in industry
Food industry and trade
China
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book

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