rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Sephora
    sub title: phygital excellence in beauty tech
  name:
    name part: Rebière, Philippe
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Mavoori, Hareesh
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies.
  origin info:
    place:
      place term: enk
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: Sephora sought to penetrate the highly competitive U.S. beauty and personal care (BPC) market by pioneering an innovative phygital (physical + digital) strategy of creating customer value by enriching the shopping experience with a focus on emotions. Customers who combine in-store shopping with online shopping channels (omnichannel retailing) display greater levels of engagement resulting in increased interactions and transactions, underscoring the importance to firms of investing in the digital revolution. The United States served as a testing ground and innovation laboratory whose successes Sephora then deployed in Europe.This case describes the market-entry challenges faced by Sephora and the ensemble of its digital initiatives and online/in-store innovations over a two-decade period. Sephora's strategy drove customer engagement through strengthened emotional bonding and allowed it to face competitors both in the brick-and-mortar market space as well as e-commerce giants such as Amazon. Students will consider how Sephora built its digital strategy and analyze brand initiatives that capitalize on technology while applying it in a way that is fun for customers.
  target audience: specialized
  note: Philippe Rebière, Hareesh Mavoori.
  note: Includes bibliographical references and index.
  subject:
    geographic code: n-us---
  subject:
    name:
      name part: Sephora (Firm)
    genre: Case studies
  subject:
    topic: Cosmetics industry
    geographic: United States
    topic: Marketing
    genre: Case studies
  subject:
    topic: Cosmetics industry
    topic: Marketing
  subject:
    geographic: United States
  classification: HD9970.5.C674 S47 2021
  classification: 338.766855092
  related item:
    title info:
      title: SAGE business cases
  identifier: 9781529761009
  identifier: 152976100X
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 201215
    record change date: 20240923171920.5
    record identifier: in00005498735
    language of cataloging:
      language term: eng