Cover Image

The cost of free doughnuts /

This case discusses the concept of free. The case is focused on a National Public Radio Planet Money podcast that tells the story of the Red Cross, which originally offered doughnuts for free but then started charging servicemen and women for them. This case is meant to be used a springboard to talk...

Full description

Bibliographic Details
Main Author: Baskin, Ernest (Author)
Format: eBook
Language:English
Published: London : National Public Radio Planet Money, 2023.
Series:SAGE business cases.
Subjects:
Pricing > Case studies.
Free material > Case studies.
Prix > Fixation > Études de cas.
Free material
Pricing
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:This case discusses the concept of free. The case is focused on a National Public Radio Planet Money podcast that tells the story of the Red Cross, which originally offered doughnuts for free but then started charging servicemen and women for them. This case is meant to be used a springboard to talk about free pricing more generally. It can used in classes such as marketing, pricing, and entrepreneurship/new product design.
Physical Description:1 online resource.
ISBN:9781071920459
1071920456