Cerebral : response to service failures in a booming digital mental health market /

Psychiatrist Dr. David Mou was appointed CEO of Cerebral, one of many new technology companies vying for the rapidly growing market for online mental health services, in the midst of a federal investigation of their prescribing practices and an internal review of the tragic death of one of their pat...

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Bibliographic Details
Main Author:	Pellegrin, Karen (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	Sage business cases.
Subjects:	Mental health services > Management > Case studies. Customer relations > Case studies. Health services administration > Case studies. Services de santé > Administration > Études de cas. Customer relations Health services administration Mental health services > Management Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Psychiatrist Dr. David Mou was appointed CEO of Cerebral, one of many new technology companies vying for the rapidly growing market for online mental health services, in the midst of a federal investigation of their prescribing practices and an internal review of the tragic death of one of their patients. Hired as Cerebral's Chief Medical Officer, Dr. Mou is now the public face of Cerebral in addition to being responsible for patient care quality. As patient complaints pile up, Dr. Mou needs to figure out how to address the service failures.
Physical Description:	1 online resource.
ISBN:	9781071920305 1071920308