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|a Dasgupta, Swikriti,
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|a Creating a market access strategy for Zulresso® /
|c Swikriti Dasgupta, Taijasi Sharma, and Supriya Munshaw.
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|b SAGE Publications: SAGE Business Cases Originals,
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|a Sage Therapeutics is a neuroscience-focused biopharmaceutical company founded in Cambridge, Massachusetts, in 2010. Their primary focus is on introducing innovative therapies and solutions for brain disorders. Zulresso®, Sage's only marketed product as of 2022, received its FDA approval under priority review in March 2019. Zulresso® is indicated for treating postpartum depression (PPD) in adults. This was the first medication indicated solely for this condition. Sage had to consider various commercial challenges in launching this product. This case will introduce students to some of these challenges through the concept of a market access strategy for a pharmaceutical product.
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|u http://proxy.library.tamu.edu/login?url=https://sk.sagepub.com/cases/creating-a-market-access-strategy-for-zulresso
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|a Texas A&M University
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