Can AI bots be content creators? /

A sign that the age of AI is officially upon us came early this year when, shortly after a round of layoffs, media company BuzzFeed announced its plans to use AI technology to generate content for its website. While this move will help BuzzFeed save on operating costs, the reaction has been mixed, w...

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Bibliographic Details
Main Author:	Lawrence, Kelsey (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	BuzzFeed Inc. > Case studies. Artificial intelligence > Case studies. Creative ability > Case studies. Intelligence artificielle > Études de cas. Créativité > Études de cas. Artificial intelligence Creative ability Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

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Summary:	A sign that the age of AI is officially upon us came early this year when, shortly after a round of layoffs, media company BuzzFeed announced its plans to use AI technology to generate content for its website. While this move will help BuzzFeed save on operating costs, the reaction has been mixed, with readers citing the uncanny nature of reading content that lacks a human voice behind it. This case asks students to examine and discuss the use of AI in media and content creation.
Physical Description:	1 online resource.
ISBN:	9781071924822 1071924826