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The luxury watch boom /

This short case examines and asks students to discuss the recent upsurge in the luxury watch market, where demand has been steadily growing despite inflation and a slow post-pandemic economic recovery. With major watch brands now entering the resale market as well, consumer behavior around acquiring...

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Bibliographic Details
Main Author:	Lawrence, Kelsey (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Consumer behavior > Case studies. Marketing > Case studies. Wrist watches > Marketing > Case studies. Consommateurs > Comportement > Études de cas. Marketing > Études de cas. Consumer behavior Marketing Wrist watches > Marketing Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

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