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The luxury watch boom /

This short case examines and asks students to discuss the recent upsurge in the luxury watch market, where demand has been steadily growing despite inflation and a slow post-pandemic economic recovery. With major watch brands now entering the resale market as well, consumer behavior around acquiring...

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Bibliographic Details
Main Author: Lawrence, Kelsey (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Consumer behavior > Case studies.
Marketing > Case studies.
Wrist watches > Marketing > Case studies.
Consommateurs > Comportement > Études de cas.
Marketing > Études de cas.
Consumer behavior
Marketing
Wrist watches > Marketing
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:This short case examines and asks students to discuss the recent upsurge in the luxury watch market, where demand has been steadily growing despite inflation and a slow post-pandemic economic recovery. With major watch brands now entering the resale market as well, consumer behavior around acquiring these luxury accessories may be about to change.
Physical Description:1 online resource.
ISBN:9781071924730
1071924737