The problem of the root /
This case discusses the economics of wild ginseng. Focused around a National Public Radio Planet Money podcast in which the journalists do a deep dive into the market for wild ginseng, this case examines the reasons for this product's high cost as well as the downstream ramifications for produc...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
National Public Radio Planet Money,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case discusses the economics of wild ginseng. Focused around a National Public Radio Planet Money podcast in which the journalists do a deep dive into the market for wild ginseng, this case examines the reasons for this product's high cost as well as the downstream ramifications for products that contain ginseng. This case may be discussed from a variety of angles, including marketing or pricing. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781071920466 1071920464 |