Cover Image

The ballad of Pierre the Pelican : how one NBA team turned a mascot blunder into a brand storytelling opportunity /

For nearly a decade, the National Basketball Association's professional basketball team in New Orleans went by the nickname the Hornets. In 2013, the team underwent a complete rebranding, which included a new name (the Pelicans) and a new mascot. The team unveiled its new mascot and almost imme...

Full description

Bibliographic Details
Main Author: Watkins, Brandi (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:Sage business cases.
Subjects:
Public relations > Case studies.
Sports administration > Case studies.
Marketing > Case studies.
Relations publiques > Études de cas.
Sports > Gestion > Études de cas.
Marketing > Études de cas.
Marketing
Public relations
Sports administration
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book

Similar Items