APA (7th ed.) Citation

Watkins, B. (2023). The ballad of Pierre the Pelican: How one NBA team turned a mascot blunder into a brand storytelling opportunity. SAGE Publications: SAGE Business Cases Originals.

Chicago Style (17th ed.) Citation

Watkins, Brandi. The Ballad of Pierre the Pelican: How One NBA Team Turned a Mascot Blunder into a Brand Storytelling Opportunity. London: SAGE Publications: SAGE Business Cases Originals, 2023.

MLA (9th ed.) Citation

Watkins, Brandi. The Ballad of Pierre the Pelican: How One NBA Team Turned a Mascot Blunder into a Brand Storytelling Opportunity. SAGE Publications: SAGE Business Cases Originals, 2023.