Morphe falls out of fashion with abrupt layoffs /

Morphe, a popular makeup brand, announced that it would close all its brick-and-mortar stores in the United States--without giving its retail staff prior notice. Employees' complaints about being let go on short notice went viral on TikTok, which has compromised the company's public image....

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Bibliographic Details
Main Author:	Mehta, Simran (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Employees > Dismissal of > Case studies. Cosmetics industry > Case studies. Personnel > Licenciement > Études de cas. Cosmétiques > Industrie > Études de cas. Cosmetics industry Employees > Dismissal of Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Morphe, a popular makeup brand, announced that it would close all its brick-and-mortar stores in the United States--without giving its retail staff prior notice. Employees' complaints about being let go on short notice went viral on TikTok, which has compromised the company's public image. This is only one of Morphe's many controversies over the years, causing it to fall out of favor with its customers. The case study examines what Morphe should have done differently to protect its brand reputation.
Physical Description:	1 online resource.
ISBN:	9781071920060 1071920065