Athlete's collapse draws criticism to ESPN /

On January 2, 2023, the Buffalo Bills were playing the Cincinnati Bengals in Ohio when Bills safety Damar Hamlin collapsed of a cardiac arrest on the field just nine minutes into play. Sports broadcasting giant ESPN was televising the game and was contractually obligated to broadcast the tragedy liv...

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Bibliographic Details
Main Author:	Rae, Madeline (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	ESPN, Inc. > Case studies. ESPN, Inc. Social responsibility of business > Case studies. Entreprises > Responsabilité sociale > Études de cas. Social responsibility of business Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

Description
Summary:	On January 2, 2023, the Buffalo Bills were playing the Cincinnati Bengals in Ohio when Bills safety Damar Hamlin collapsed of a cardiac arrest on the field just nine minutes into play. Sports broadcasting giant ESPN was televising the game and was contractually obligated to broadcast the tragedy live for more than an hour, leaving viewers and fans upset and uncomfortable with what they thought to be a vulgar move by the network. This case asks students to discuss ESPN's responsibility during the broadcast and how it impacts the brand image of the network, particularly as the surfeit of football-related injuries continues to spark concern among fans and critics.
Physical Description:	1 online resource.
ISBN:	9781071920138 1071920138