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M&M anomaly /

This case discusses the pricing and production of M&Ms. It is focused on a National Public Radio Planet Money podcast in which the journalist does a deep dive into the possible reasons why the sizing of regular M&Ms and peanut butter M&Ms may be different. This case may be discussed from...

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Bibliographic Details
Main Author: Baskin, Ernest (Author)
Format: eBook
Language:English
Published: London : National Public Radio Planet Money, 2023.
Series:SAGE business cases .
Subjects:
Mars, Incorporated > Case studies.
Mars, Incorporated
Business logistics > Case studies.
Logistique (Organisation) > Études de cas.
Business logistics
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:This case discusses the pricing and production of M&Ms. It is focused on a National Public Radio Planet Money podcast in which the journalist does a deep dive into the possible reasons why the sizing of regular M&Ms and peanut butter M&Ms may be different. This case may be discussed from a variety of angles, including marketing, food marketing, or pricing.
Physical Description:1 online resource.
ISBN:9781071920398
1071920391