http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
This case discusses the origins of salmon sushi in Japan. This case is focused on a National Public Radio Planet Money podcast that discusses the introduction of salmon sushi in Japan. This case may be useful as a way to think about new product introduction. In particular, it focuses on how marketing can change product perceptions.