High-end mexican food by Chef Enrique Olvera : an entrepreneurial examination /

This case examines Chef Enrique Olvera, a man of humble beginnings who is reinventing the way Mexican food is perceived. With a strong entrepreneurial spirit, Chef Olvera has developed several new concepts which are recognized as the best in the world. This case presents an overview of his entrepren...

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Bibliographic Details
Main Authors: Casco Y Olea, Angel (Author), Mathe, Kimberly (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2020.
Series:SAGE business cases
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:This case examines Chef Enrique Olvera, a man of humble beginnings who is reinventing the way Mexican food is perceived. With a strong entrepreneurial spirit, Chef Olvera has developed several new concepts which are recognized as the best in the world. This case presents an overview of his entrepreneurial undertakings from a Mexican food perspective and presents potential challenges he will face next as his celebrity status and business ventures grow. Lengthy discussion and assignments are provided for the undergraduate culinary or hospitality student.
Item Description:Originally Published InCasco Y Olea, A., & Mathe, K. (2020). High-End Mexican Food by Chef Enrique Olvera: An Entrepreneurial Examination. Journal of Hospitality & Tourism Cases, 8(1), 68-73.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529762969
1529762960