Asian Paints : promoting skill development for women at the Colour Academy /

Asian Paints, a multinational Indian company that manufactures paint, has established Colour Academy, an institute that trains in home repair and painting. By training individuals, the company wants to create a large pool of house painters who would then increase the sale of paint. The program is al...

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Bibliographic Details
Main Author:	Mehta, Shreshthi (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	Paint industry and trade > India > Case studies. House painting > Social aspects > India > Case studies. Women employees > India > Case studies. Social responsibility of business > India > Case studies. Peinture (Produit chimique) > Industrie > Inde > Études de cas. Peinture en bâtiment > Aspect social > Inde > Études de cas. Personnel féminin > Inde > Études de cas. Entreprises > Responsabilité sociale > Inde > Études de cas. Paint industry and trade. Social responsibility of business. Women employees. India. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Asian Paints, a multinational Indian company that manufactures paint, has established Colour Academy, an institute that trains in home repair and painting. By training individuals, the company wants to create a large pool of house painters who would then increase the sale of paint. The program is also a corporate social responsibility strategy to help people in the labor market develop skills. In India, the painter job was stereotyped as only suitable for men. Asian Paints seeks to change gender stereotypes, engage women in their value chain, grow the talent pool, and meet business goals.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529761368 1529761360