Unilever : making sustainable living commonplace /
Unilever's long-term ambition was profitable, sustainable, and responsible growth. But this ambition became increasingly difficult in the volatile global environment of the new millennium, characterized by low growth, geopolitical challenges, and the increasing effects of climate change. After...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
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London :
Rotterdam School of Management, Erasmus University,
2016.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Unilever's long-term ambition was profitable, sustainable, and responsible growth. But this ambition became increasingly difficult in the volatile global environment of the new millennium, characterized by low growth, geopolitical challenges, and the increasing effects of climate change. After mixed results in 2014, Unilever bounced back in 2015 by actively managing its portfolio, increasing product margins, and cost cutting resulting in solid underlying sales. A product mix towards higher price and higher margin however, provoked concerns that Unilever would not be able to sustain high level of cost savings long term. Also of concern was the global reach of Unilever's operations, which continually exposed the company to a wide range of external economic and political risks and natural disasters potentially affecting its operations. In 2014 and 2015 Unilever experienced a slowdown in emerging markets, worrisome to a company deriving 58% of its revenue from those emerging markets. How should Unilever move forward in 2016 and beyond to fulfill its long-term ambitions? |
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| Item Description: | Originally Published In Hoffman, A. N., & Gold, N. (2016). UNILEVER: Making Sustainable Living Commonplace. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529755435 1529755433 |