http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
This case challenges students to analyze the initial success and failure of MoviePass, a startup firm with a potentially great idea--to apply a subscription model to the cinema experience. It contextualizes MoviePass's decisions in the wider startup environment and helps students consider how to handle difficult decisions in a situation that is constantly evolving. The case also highlights issues of ethics and competition.
Includes bibliographical references and index.