MoviePass : the rise and fall /

This case challenges students to analyze the initial success and failure of MoviePass, a startup firm with a potentially great idea--to apply a subscription model to the cinema experience. It contextualizes MoviePass's decisions in the wider startup environment and helps students consider how t...

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Bibliographic Details
Main Author:	Khan, Sabithulla (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases
Subjects:	New business enterprises > Management. Motion picture industry > Technological innovations. Nouvelles entreprises > Gestion. Cinéma > Industrie > Innovations. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This case challenges students to analyze the initial success and failure of MoviePass, a startup firm with a potentially great idea--to apply a subscription model to the cinema experience. It contextualizes MoviePass's decisions in the wider startup environment and helps students consider how to handle difficult decisions in a situation that is constantly evolving. The case also highlights issues of ethics and competition.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529752588 1529752582