The operational transformation and market restructuring of Beijing CP Commercial & Trading Co., Ltd. /
This case tells the story of the business transformation of Beijing CP Commercial & Trading Co., Ltd. In the transition period of China's business circulation system from state-led and stability-oriented to market-oriented and profit-oriented market circulation system, the special Chinese s...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Renmin University,
2017.
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| Series: | SAGE business cases
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case tells the story of the business transformation of Beijing CP Commercial & Trading Co., Ltd. In the transition period of China's business circulation system from state-led and stability-oriented to market-oriented and profit-oriented market circulation system, the special Chinese situation poses challenges to the established circulation middlemen in business transformation and market reshaping. Through the interview with the company, the author collects reliable information and describes the challenge the company is facing and its reform measure and future path. Besides, the case describes in detail the company's key reform measures, such as developing the logistics competitiveness, developing electronic commerce, expanding the market scale, strengthening the transformation of the supply chain, and so on. Through this case, the author expects to provide some enlightenment for the traditional middlemen. |
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| Item Description: | Originally Published InXie, L., Wang, X., & Li, C. (2017). The Operational Transformation and Market Restructuring of Beijing CP Commercial & Trading CO., Ltd. Beijing, China: Renmin University Business School. |
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781529768671 1529768675 |