rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Rebranding in the NFL
  name:
    name part: Robson, Karen
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: After years of criticism, the NFL's Washington team announced in July 2020 that they would be retiring their racist name. This case covers the decision to engage in rebranding of the team, occurring against the backdrop of massive protests against racial injustice across the United States. Students are asked to discuss why the team is changing their name now, what the team should do in order to move forward in a respectful way, and to ponder the issues related to rebranding, especially as they pertain to offensive brand names.
  target audience: specialized
  note: Karen Robson.
  note: Includes bibliographical references.
  subject:
    topic: Business and Management
  classification: HD30.4 .T47 2014
  classification: 658.40712423
  related item:
    title info:
      title: SAGE Business Cases
  identifier: 9781529759167
  identifier: 1529759161
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 201007
    record change date: 20240923171914.9
    record identifier: in00005498609
    language of cataloging:
      language term: eng