Cover Image

McDonald's and Burger King : the evolution of franchising and benefits of the burger wars /

This case places the rivalry of McDonald's and Burger King in the context of the Burger Wars. Using franchising as a lens to examine this rivalry, the case offers insights into how each firm sought to position itself and what benefits (if any) this competition has brought to the consumer. It al...

Full description

Bibliographic Details
Main Author:	Khan, Sabithulla (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:	SAGE business cases.
Subjects:	McDonald's Corporation. Burger King Corporation. Competition. Fast food restaurants. Franchises (Retail trade) Restaurants-minute. Concessions (Commerce de détail) fast food restaurants. franchises. Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

Sunday morning.
Published: (2014)

Resisting McDonaldization /
Published: (1999)

The sign of the burger : McDonald's and the culture of power /
by: Kincheloe, Joe L.
Published: (2002)

The Burger King /
by: McLamore, Jim
Published: (2020)

Golden arches east : McDonald's in East Asia /
Published: (1997)

Super size me /
Published: (2004)

Thompson : I lost 20 pounds eating at McDonald's /
Published: (2013)

Are McDonald's wings a sign of desperation? /
Published: (2013)

Is McDonald's future success in chicken wings? /
Published: (2013)

McDonald's CEO : more customers counting calories /
Published: (2013)

What are the investment risks in McDonalds? /
Published: (2012)

VGM business portraits.
by: Gould, William, 1947-
Published: (1996)

How big is McDonald's international reach? /
Published: (2013)

Restaurant Brands International : staying afloat in the red ocean of QSR /
by: Hoffman, Alan N. (Alan Nathan), 1954-, et al.
Published: (2017)

Grinding it out : the making of McDonald's /
by: Kroc, Ray, 1902-1984, et al.
Published: (2018)

Who is losing the breakfast battle? : A case study of McDonald's and Taco Bell /
by: Ramasubramanian, Kalpagam, et al.
Published: (2016)

Expanding joint employer status : what does it mean for workers and job creators? : hearing before the Subcommittee on Health, Employment, Labor and Pensions, Committee on Education and the Workforce, U.S. House of Representatives, One Hundred Thirteenth Congress, second session, hearing held in Washington, DC, September 9, 2014.
Published: (2015)

Super size me /
by: Horowitz, Steve, 1964-, et al.
Published: (2004)

60 minutes.
Published: (1998)

Subway co-founder sets goal for 100k locations /
Published: (2013)

Senatore : execution is key for fast food companies /
Published: (2012)

The McDonaldization thesis : explorations and extensions /
by: Ritzer, George
Published: (1998)

The founder.
Published: (2017)

The founder /
Published: (2017)

Johnny Rockets brings french fries to the French /
Published: (2013)

Franchise : the golden arches in Black America /
by: Chatelain, Marcia, 1979-
Published: (2020)

Making fast food : from the frying pan into the fryer /
by: Reiter, Ester
Published: (1996)

Manual del franquiciado /
by: Alonso, Mariano
Published: (2011)

Business principles.
Published: (2013)

Business principles.
Published: (2013)

Wetzel's Pretzels : the business behind franchising /
Published: (2013)

Ronald revisited : the world of Ronald McDonald.
Published: (1983)

Economics and management of franchising networks /
Published: (2004)

Dairy Queen plans to enter Manhattan /
Published: (2012)

Who are McDonald's next generation of leaders? /
Published: (2013)

Senatore : McDonald's is no longer just fast food /
Published: (2012)

What should McDonald's CEO be doing different? /
Published: (2013)

Franchise organizations /
by: Bradach, Jeffrey L.
Published: (1998)

Franchise organizations /
by: Bradach, Jeffrey L.
Published: (1998)

Chicken : the dangerous transformation of America's favorite food /
by: Striffler, Steve, 1967-
Published: (2005)