McDonald's and Burger King : the evolution of franchising and benefits of the burger wars /
This case places the rivalry of McDonald's and Burger King in the context of the Burger Wars. Using franchising as a lens to examine this rivalry, the case offers insights into how each firm sought to position itself and what benefits (if any) this competition has brought to the consumer. It al...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2021.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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