| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
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| 006 |
m o d |
| 007 |
cr ||||||||||| |
| 008 |
201013s2021 enka fob 001 0 eng d |
| 005 |
20240923171914.9 |
| 035 |
|
|
|a (OCoLC)on1201549653
|
| 040 |
|
|
|a SGPBL
|b eng
|e rda
|e pn
|c SGPBL
|d OCLCO
|d OCLCF
|d OCLCO
|d OCLCQ
|
| 020 |
|
|
|a 9781529735888
|q (ebook)
|
| 020 |
|
|
|a 1529735882
|
| 035 |
|
|
|a (OCoLC)1201549653
|
| 050 |
|
4 |
|a HB238
|b .K43 2021
|
| 082 |
0 |
4 |
|a 338.6048
|2 23
|
| 049 |
|
|
|a TXAM
|
| 100 |
1 |
|
|a Khan, Sabithulla,
|e author.
|
| 245 |
1 |
0 |
|a McDonald's and Burger King :
|b the evolution of franchising and benefits of the burger wars /
|c Sabithulla Khan.
|
| 264 |
|
1 |
|a London :
|b SAGE Publications: SAGE Business Cases Originals,
|c 2021.
|
| 300 |
|
|
|a 1 online resource :
|b illustrations.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
|
|a SAGE business cases
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 520 |
|
|
|a This case places the rivalry of McDonald's and Burger King in the context of the Burger Wars. Using franchising as a lens to examine this rivalry, the case offers insights into how each firm sought to position itself and what benefits (if any) this competition has brought to the consumer. It also highlights issues of competition in business and the role of innovation and marketing through an overview of some of the actions taken by each firm.
|
| 588 |
|
|
|a Description based on XML content.
|
| 610 |
2 |
0 |
|a McDonald's Corporation.
|
| 610 |
2 |
0 |
|a Burger King Corporation.
|
| 610 |
2 |
7 |
|a Burger King Corporation.
|2 fast
|0 (OCoLC)fst00630693
|
| 610 |
2 |
7 |
|a McDonald's Corporation.
|2 fast
|0 (OCoLC)fst00510214
|
| 650 |
|
0 |
|a Competition.
|
| 650 |
|
0 |
|a Fast food restaurants.
|
| 650 |
|
0 |
|a Franchises (Retail trade)
|
| 650 |
|
6 |
|a Restaurants-minute.
|
| 650 |
|
6 |
|a Concessions (Commerce de détail)
|
| 650 |
|
7 |
|a fast food restaurants.
|2 aat
|
| 650 |
|
7 |
|a franchises.
|2 aat
|
| 650 |
|
7 |
|a Competition.
|2 fast
|0 (OCoLC)fst00871464
|
| 650 |
|
7 |
|a Fast food restaurants.
|2 fast
|0 (OCoLC)fst00921665
|
| 650 |
|
7 |
|a Franchises (Retail trade)
|2 fast
|0 (OCoLC)fst00933627
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 830 |
|
0 |
|a SAGE business cases.
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://sk.sagepub.com/cases/mcdonalds-burger-king-evolution-franchising-benefits-burger-wars
|z Connect to the full text of this electronic book
|t 0
|
| 936 |
|
|
|a BATCHLOAD
|
| 955 |
|
|
|a SAGE eBooks
|
| 955 |
|
|
|a SAGE Business Cases 2021 Annual Collection
|
| 994 |
|
|
|a 92
|b TXA
|
| 999 |
f |
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|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HB238 .K43 2021
|h Library of Congress classification
|
| 998 |
f |
f |
|a HB238 .K43 2021
|t 0
|l Available Online
|