Thingalnagar periodic market /
The case centres on the competition that a weekly farmers' market experiences in Thingalnagar, a small town in India. The weekly market experienced competition from a permanent shops and a market yard set up by the agricultural department. The executive office of the Thingalnagar weekly market...
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| Format: | eBook |
| Language: | English |
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London :
Indian Institute of Management, Kozhikode,
2018.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The case centres on the competition that a weekly farmers' market experiences in Thingalnagar, a small town in India. The weekly market experienced competition from a permanent shops and a market yard set up by the agricultural department. The executive office of the Thingalnagar weekly market must take action to broaden the appeal of the markets to customers by offering goods at reasonable prices and the small traders who set up shop at the weekly market. |
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| Item Description: | Originally Published In Velayudhan, S. K. (2018). Thingalnagar periodic market. Kozhikode, India: Indian Institute of Management, Kozhikode. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529708554 1529708559 |