Manpasand Beverages Ltd. agile capabilities for sustained growth /

Manpasand Beverages Ltd. is the case of a first generation entrepreneur/promoter, Dhirendra Singh (Dhirubhai), from Ghazipur, UP, who set up a packaged fruit drink business in Vadodara, Gujarat. It recounts the story of his struggles in the initial 15 years of his business, until he received financi...

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Bibliographic Details
Main Author:	Banerjee, Arindam (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Ahmedabad, 2017.
Series:	SAGE Business Cases.
Subjects:	Manpasand Beverages Limited. Small business > India > Growth > Case studies. Non-alcoholic beverage industry > India > Case studies. Petites et moyennes entreprises > Inde > Croissance > Études de cas. Boissons non alcoolisées > Industrie > Inde > Études de cas. Non-alcoholic beverage industry. Small business > Growth. India. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Manpasand Beverages Ltd. is the case of a first generation entrepreneur/promoter, Dhirendra Singh (Dhirubhai), from Ghazipur, UP, who set up a packaged fruit drink business in Vadodara, Gujarat. It recounts the story of his struggles in the initial 15 years of his business, until he received financial support from financiers. After an initial public offering, Manpasand Beverages Ltd. now has sufficient funds to invest and grow the company. Students consider if Manpasand Beverages should enter the 'healthy' non-carbonated drinks market and compete against soft drinks giant such as Coca Cola and Pepsi.
Physical Description:	1 online resource : illustrations.
ISBN:	9781529704495 1529704499