Marina Bay Sands : sustainability challenges and opportunities in the events industry /
Standing at water's edge, Marina Bay Sands (MBS) annually attracted 45 million visitors who came to lodge, to gamble, to shop, to relax, to attend meetings or weddings, to eat, or simply to gawk at the facilities. But as the integrated resort had become a temple of luxury recreation, could it a...
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Yale School of Management,
2018.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Standing at water's edge, Marina Bay Sands (MBS) annually attracted 45 million visitors who came to lodge, to gamble, to shop, to relax, to attend meetings or weddings, to eat, or simply to gawk at the facilities. But as the integrated resort had become a temple of luxury recreation, could it also become a symbol of sustainable enterprise? The resort had garnered a Green Mark Platinum Award and was actively tackling its waste, water, and energy systems. The convention center also became the first facility in Southeast Asia to obtain ISO 20121 Sustainable Events Management System certification. With some success under its belt, the MBS team was looking to make its operations more sustainable. Was the resort on the right path? What projects should MBS prioritize and how should they make decisions? How should MBS market its green event packages to consumers, and how should sustainable events be priced? |
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| Item Description: | Originally Published InBourg-Meyer, V., Kum, D., Elias, J., & Uetake, K. (2018). Marina Bay Sands: Sustainability challenges and opportunities in the events industry. Yale SOM Case 101-18. New Haven, CT: Yale School of Management, Yale University. |
| Physical Description: | 1 online resource. |
| ISBN: | 9781526468130 1526468131 |