rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: market is calling for Biolage R.A.W
  name:
    name part: Loureiro, Sandra Maria Correia
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Anes, Paulo
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: Biolage R.A.W. is a professional haircare brand launched in 2017, in Portugal. The brand is taking its first steps into the Portuguese market and facing a lack of awareness about high-end natural products along with facing challenges pricing in this segment. This case encourages students to discuss how Biolage R.A.W. can come up with a launch strategy in a market where the brand name is unknown, and the price of the products is regarded as high by the target consumer.
  target audience: specialized
  note: Sandra Maria Correia Loureiro, Paulo Anes.
  note: Includes bibliographical references and index.
  subject:
    geographic code: po-----
  subject:
    name:
      name part: Biolage R.A.W.
  subject:
    topic: Hair preparations industry
    geographic: Portugal
    genre: Case studies
  subject:
    topic: Branding (Marketing)
    geographic: Portugal
    genre: Case studies
  subject:
    topic: Product management
    geographic: Portugal
    genre: Case studies
  subject:
    topic: Produits capillaires
    topic: Industrie
    geographic: Portugal
    genre: Études de cas
  subject:
    topic: Stratégie de marque
    geographic: Portugal
    genre: Études de cas
  subject:
    topic: Produits commerciaux
    geographic: Portugal
    topic: Gestion
    genre: Études de cas
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Hair preparations industry
  subject:
    topic: Product management
  subject:
    geographic: Portugal
  classification: HD9970.5.H354 B565 2019
  classification: 338.766855
  related item:
    title info:
      title: SAGE Knowledge. Cases
  identifier: 9781526466167
  identifier: 1526466163
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171924.2
    record identifier: in00005498581
    language of cataloging:
      language term: eng